Tennis • Golf • Padel
Investing in Why People Return
Game Set Holdings is a specialist investment and growth platform focused on the businesses that help players improve, engage and return. We invest across tennis, golf and padel, from clubs and academies to technology, operating platforms, real estate and experiences that turn participation into lasting customer relationships and durable economic value.
Participation Is Becoming a Relationship Business
More people are playing. The larger opportunity is turning participation into a lasting relationship. Coaching, structured development, organized play, community, technology and complementary experiences create more reasons to return, and more ways for strong businesses to create recurring value.
- Participation
- Progress
- Relationship
- Recurring Revenue
- Enterprise Value
Access gives people a place to play. Progress gives them a reason to return.
The Businesses Behind Why Players Return
Clubs and academies can sit at the center of the player relationship. Around them is a growing ecosystem of businesses that help players improve, participate more often, operate more efficiently and remain engaged over time.
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Clubs & Academies
Membership-led sports businesses where programming, player development and community drive recurring engagement.
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Player Development & Technology
Coaching, AI, analytics, training technology and equipment that make improvement more measurable and scalable.
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Participation & Operating Platforms
Businesses that increase play, strengthen community or improve the systems and economics behind participation.
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Real Estate & Experiences
Properties, hospitality and complementary experiences that deepen customer relationships when the economics support investment.
Three Sports. One Investment Lens.
Our initial focus is tennis, golf and padel, but our investment thesis extends across the ecosystem supporting how players improve, participate and return.
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Tennis
Development & Participation
Tennis combines broad participation with structured coaching, junior pathways, technology and adult improvement, creating natural opportunities for recurring engagement.
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Golf
Membership & Economic Depth
Golf supports instruction, practice-led formats, technology, membership, hospitality and property-linked economics, creating multiple ways to deepen and monetize the player relationship.
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Padel
Community & Experience
Padel combines accessible social play with coaching, events, technology, hospitality and sponsorship, creating strong community and experiential value.
We invest according to customer behavior and economics, not a predetermined format.
Progress Gives People a Reason to Return
Participation gets a customer through the door. Progress gives them a reason to return. A lesson can become a weekly routine. A junior program can introduce a family to the club. A league can turn playing partners into a community. We look for businesses that create more reasons for customers to remain engaged as their goals, families and available time change.
How GSH Creates Value
More Than Capital
We work alongside management teams to strengthen the customer relationship, improve unit economics and build the systems required for disciplined growth.
- Progress & Player Development
- Coaching pathways, structured progression and technology-enabled improvement.
- Engagement & Retention
- Programming, leagues, community, membership and events.
- Commercial Growth
- Partnerships, sponsorships, products, hospitality and complementary revenue streams.
- Operating Efficiency
- Pricing, scheduling, staffing, technology and facility utilization.
- Disciplined Expansion
- Standardized delivery, validated location economics and selective capital deployment.
Every initiative should strengthen the relationship, the economics, or both.
Planned club concept | Greater London
Court 17
A proposed Greater London padel-and-tennis members' club combining sport, player development, hospitality and social connection. Court 17 is one planned application of GSH's broader thesis: build around the relationship, create more reasons to return and convert recurring participation into durable economics.
GSH Insights
Intelligence That Helps Identify Opportunity
GSH uses category research, competitive intelligence and market analysis to understand changing player behavior, emerging business models and where investment opportunities may develop.
Leadership & Expertise
Investment, operating, category and growth expertise aligned around a focused participation-led sports thesis.
Ira Miller
Founder and CEO, First Inning Holdings
GSH Focus Investment strategy, capital & transactions
Luke Tomiak
Senior Managing Director, London Office
GSH Focus UK partnerships, growth & tennis strategy
Aris Sevastianos
Managing Director
GSH Focus Padel intelligence, finance & market strategy
Daniela Crompton
Senior Managing Director
GSH Focus Strategy, brand, business building & media
Jessica Couture
Director of Operations
GSH Focus Operations, investor relations & business development
Build the Next Stage With GSH
We welcome conversations with founders, operators, property partners and investors building businesses across the player development and participation ecosystem.