Planned club concept | Greater London
A place to play, connect and return
Court 17 is a proposed members' club in Greater London built around padel, tennis, hospitality and social connection. It is one planned application of GSH's broader investment approach to clubs and member relationships.
Site selection underway. The concept is not yet operating; final facilities and programming depend on the selected site and development feasibility.
The concept
Named for the outside court.
The one with no cameras, no seats and the best tennis of the day. The place people actually want to be.
The proposed plan is a long bar, a day desk people can work from, a dining room, a social calendar built around a Thursday mix-in.
Membership is the part that holds. The economics are set out in What Soho House teaches sports investors.
Club life
The room after the match
Part of the value is what happens off court: the drink after a match, the day spent working at the club, the friends who become regular partners.
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The long bar
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On court
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Between matches
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The day desk
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Before the first game
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Deep blue surfaces, white lines
The club product
What we propose to build
Design decisions for a club that is not yet built.
Proposed: eight padel, three tennis
Eleven courts in total, as proposed. Enough padel to run a full programme. Enough tennis for members who play both.
Deep blue surfaces, white lines
One surface specification across the site, so the club reads as one place.
Green canopies, covered but open-sided
Covered play through a British winter, without enclosing the courts entirely.
Every match captured
Court recording proposed as standard. Members watch their own matches back. The clips travel.
Market context
Local demand must support the club
UK padel growth provides context for the concept. Site selection also requires evidence of the catchment, competition, willingness to pay, planning feasibility and operating costs.
The GSH framework
The Thesis in Practice
Court 17 brings together four parts of the GSH investment framework:
Sport
World-class padel and tennis facilities.
Player Development
Coaching and structured pathways for players from juniors to adults.
Hospitality
A premium club experience with dining, wellness and work-friendly spaces.
Social Connection
Leagues, events and shared experiences on and off court.
The objective is not simply more court utilization. It is a stronger and more valuable member relationship.
Who is investing in padel in London
Game Set Holdings is the investment firm behind Court 17. It is a sports investment firm based in Greenwich, Connecticut, with an affiliate office in London. It is an affiliate of First Inning Holdings, a United States sports private equity firm. It is a specialist investment and growth platform focused on the businesses behind why players return, across tennis, golf and padel. Court 17 is a proposed padel-and-tennis club, and site selection is underway across Greater London.
The firm works with club and academy owners, property owners and investors. More on it is on the firm page. An illustrative model for Court 17 is on the model page. The market research is in the insights. Enquiries go to imiller@firstinningholdings.com.