
Insights
GSH Insights
Proprietary research and perspectives on participation, player development, club economics and the businesses behind why players return.
Research is part of how we invest. GSH uses category research, competitive intelligence and market analysis to identify changing player behavior, emerging business models and potential investment opportunities.

The court is the commodity
Europe has already run the padel experiment. Its own data says the club, not the court, is the business.
One million players. 1,825 courts.
Britain's padel supply gap in five numbers, and why London is the tightest market of all.
What Soho House teaches sports investors
Membership is the strongest model in leisure. It is also the easiest one to get wrong. Both lessons are in the filings.